Because of competition, you can find kindle online for a very low price. With the digital gadget so affordable these days, most people own one. Either it's a kindle, a laptop, an iPad, and any other gadgets available in the market. It's amazing that kids these days can learn how to use a gadget very easily. MY seven year old daughter can figure out stuff on the computer very easy. Sometimes, she would change the setting on my phone and I would ask her to put back my old setting.